Thoughts from the CEO's desk:​



Business Credibility

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In business trust is everything, it extends to everything you do, your style, dress code, communication, support, marketing and services.



“Your credibility in business is critical. Your word should always be kept and if you cannot for some reason, make sure you have the courage to discuss the reason for this. Not having credibility is always a short term fix.

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Business is never short term, it will always catch up, and you will never be the winner if you lose credibility, with your suppliers, customers and staff. Your credibility, your word and your reputation is everything.”

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– Janine Allis, CEO and Founder, Boost Juice Bars​
2004 Telstra Australian Business Woman of the Yea